Mark is joined by Ross Marino, the Founder and Advisor at Transitus Wealth Partners and the Founder and CEO of Advisor 2x.  In their conversation, they discuss the "shift" in financial planning conversations and how to address financial questions without solely focusing on numbers.

In this episode, Ross & Mark cover:

1. Four-Step Process:  How Ross employs a structured four-step approach in financial planning, starting with understanding the client's situation and progressing through exploring their financial history, thoughts, and feelings.
2. Non-Judgmental Listening: How Ross emphasizes creating a judgment-free atmosphere during client interactions to encourage open sharing and establish trust.
3. Reframing Client Perspectives: Ross occasionally helps clients see their financial situations positively by considering long-term consequences and alternatives to their decisions.
4. Mission Statement: Having a mission statement, such as "Help others worry less and focus on what to get right," guides his conversations and decision-making processes.

To learn more about how Lumiant can help you engage clients with values-based advice visit www.lumiant.io