Stop selling.

Wait, what?

Stop selling?

Just like that?

Nobody wants to be sold to. Nobody wants loads of numbers dropped on them. What do they want?

They want an emotional response.

They want your STORY.

Every rep should have a story, because a story can evoke emotions of a buyer that they didn't even know they had. People buy from people they like and from people they trust.

Thanks to Corporate Bro, we know that before you focus on your features, you should be focusing on telling your story.

Because that’s what people remember.