Welcome back to another episode with Mark Schaefer. In the last episode, we talked about Mark’s book Marketing Rebellion and the need for human-centered marketing. Today, we will continue the discussion of Mark’s book by discussing four strategies for human-centered marketing: constant human truths, values-based marketing, customers as our marketers, and honesty and consistency.
Read at: https://monetizationnation.com/blog/4-strategies-for-human-centered-marketing/