I outline 4 strategies on How to Increase Your Sales Revenue based on the strategies I have came across whilst working in the digital marketing - paid advertising industry and as a avid consumer of the skincare & cosmetic industry. Whilst I talk about the application of the strategies in the context of the skincare & cosmetic industry , they can be applied to other industries as well depending on the context. The 4 strategies are changing consumption pattern of your consumers, focusing on the messaging of your creative in your ads, distributing your brand story, incorporating your community in your brand