We’re all in the world of selling our expertise to get results they can’t get on their own, but first they need to trust us. What are the 4 methods we can use to build the authority that is relevant to our ideal clients? What drawbacks can we experience if we start with podcasting? Why are books so powerful in people seeing us as subject matter experts? On this episode, I talk about the 4 credibility builders coaches, consultants and creatives can use to build trust. I also share the pros and cons of each, and how we can leverage them to sell our expertise at the highest level.