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4. The creative process of advertising to achieve real, authentic, and diverse portrayals of all people | Phoebe Sloane and Olivia Alatavilla
Welcome to episode four of Make it shEqual, the podcast empowering advertising to get equal. In this episode our host, Sarah Davidson sits down with Phoebe Sloane, a Senior Copywriter at Clemenger BBDO and Olivia Alatavilla a Director at The Producers. Both of these women are advocates for real, authentic, and diverse portrayals of people in ads and in this episode they share their insights with us.
Explored in this episode:
Phoebe and Olivia’s extensive experience behind the scenes of the advertising industry.
The opportunities to incorporate diversity and authenticity throughout the ad creative process.
Advertising is very much inspired by culture but very much contributes to it as well and can perpetuate parts of culture in good and bad ways.
How advertising can contribute to either promoting or hindering gender equality.
How ‘The Aunties’, a mentoring and support system for women and marginalised genders working across the creative space has made an impact in fostering a more inclusive industry.
We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you don't miss any episodes of Make it shEqual.
For more information on the work of shEqual including the research report this podcast is based off, and how you can get involved, head to our website and subscribe to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.
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By ShEqualWelcome to episode four of Make it shEqual, the podcast empowering advertising to get equal. In this episode our host, Sarah Davidson sits down with Phoebe Sloane, a Senior Copywriter at Clemenger BBDO and Olivia Alatavilla a Director at The Producers. Both of these women are advocates for real, authentic, and diverse portrayals of people in ads and in this episode they share their insights with us.
Explored in this episode:
Phoebe and Olivia’s extensive experience behind the scenes of the advertising industry.
The opportunities to incorporate diversity and authenticity throughout the ad creative process.
Advertising is very much inspired by culture but very much contributes to it as well and can perpetuate parts of culture in good and bad ways.
How advertising can contribute to either promoting or hindering gender equality.
How ‘The Aunties’, a mentoring and support system for women and marginalised genders working across the creative space has made an impact in fostering a more inclusive industry.
We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you don't miss any episodes of Make it shEqual.
For more information on the work of shEqual including the research report this podcast is based off, and how you can get involved, head to our website and subscribe to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.