The concept of privacy as a product—where the buyer of a product “opts out” of data collection for a price—is the subject of the new book “The Zero Dollar Car.”  The author, John Ellis (www.johntellis.com), talks about how we are no longer a “ship and forget” environment and what that means for transportation in an increasingly connected mobility world. Regina Hopper, GRIDSMART Technologies’ SVP of Global Public Policy, talks with John about the interesting new vocabulary and privacy questions intelligent transportation is creating.