A lot of people struggle with social media. You might be one of those people thinking:

• “I don’t know how to market myself well”
• “I struggle knowing what to post”
• “I can’t be consistent on social media”
• “It feels awkward and uncomfortable to get sales-y and promotional”
• “What will other people think

The reason could be is that you haven’t figured out what your strategy is behind social media. You aren’t sure what you’re trying to accomplish so you don’t know what to do next. While I’m not a content strategist or a social media expert, I am an expert in being strategic and making sure that the effort you’re putting into your business helps make you more money.

So for this week’s episode of the podcast which is the 1st in a 3-part series about content, I’m breaking down what you should be posting on social media. I’m going to be sharing four categories of things that will help you brainstorm ideas and posts for your own social media and business. The categories are:

• Connect
• Challenge
• Teach
• Tease 

Links

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce, by Ben McConnell, Jackie Huba

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