In this episode, Peter Richards talks with openness about the challenges of a thought-leadership strategy, how to change direction "mid flight", how B2B businesses can use paid search and so much more.

We touch on audience mapping, design engineering, procurement, and innovation, as well as the role of ABM, community management, organisation, and the webinars that facilitate it.

Tuning in, you'll discover what purposeful communication looks like at Protolabs, within and beyond the company, and why feeding back to the team is a hugely essential part of every process.