Storytelling is at the core of what employee comms do. A good story is arguably the most powerful tool in a communicator's arsenal. Mike Klein shares his four tips for creating a strong, compelling story:

1. Start in the middle and then unify the story as you tell it.

2. Unpredictable elements of a story are what keep it interesting.

3. Contextualize for international audiences.

4. Messages are not stories. Messages can contain stories, stories can contain messages, but they are not the same thing.

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