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4 Tips on how to move away from 3rd party cookies before it's too late - Kerel Cooper, SVP Global Marketing @ LiveIntent
Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself!
We discuss the following topics:
- What does the 3rd party cookie abandonment by Google Chrome mean to marketers?
LinkedIn Kerel: https://www.linkedin.com/in/kerelcooper/
Website LiveIntent: https://www.liveintent.com/
The Minority Report Podcast: https://www.minorityreportpodcast.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]
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By Marketing Guys
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Starting in 2022, the use of 3rd party cookies will be no longer supported by Google Chrome. During this episode, Elias has a chat with Kerel Cooper about how to prepare for this new era. The change is going to be big, similar to when GDPR was introduced back in 2018 for email marketers. Luckily there are ways to prepare yourself!
We discuss the following topics:
- What does the 3rd party cookie abandonment by Google Chrome mean to marketers?
LinkedIn Kerel: https://www.linkedin.com/in/kerelcooper/
Website LiveIntent: https://www.liveintent.com/
The Minority Report Podcast: https://www.minorityreportpodcast.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at [email protected]