Personalized email marketing content is a great way to make sure that your community gets emails about things they actually care about and that they can connect to, rather than generic emails that everyone is getting.

According to some studies, personalized emails tend to gain 27% higher click rates and 11% higher open rates than emails that simply go out to the entire list with no personalization at all.

As a fashion brand, you want to reach out to your audience and provide them with a strong level of connection to your brand. 

Listen in to learn tips for personalizing your email marketing content.

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