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#4 Travelling the world while building a YouTube Empire - Jeff Thelens
Another Bansko Nomad Fest alumni. Jeff Thelens is a serial entrepreneur and full time YouTuber born in Lansing, Michigan.
Starting his career at one of the most prestigious colleges in the United States (Wharton Business School), he ended up doing a short stint on Wall street before he decided to trade the corporate world for a life of adventures in Latin America.
After learning Spanish in Latin America he tried various businesses, from marketing agencies to clothing companies. He even tried making a bank at some point.
But he fell into YouTube almost by accident and ended up creating one of the most watched Spanish Language channels that teaches people about Digital Marketing.
Currently he is expanding his channel (The Fig Co.) into the English market with his Serbian team.
Chapters:
00:00 Intro
01:41 Song (Pukni Zoro)
05:03 What led me to Bansko?
07:08 What we do?
10:42 How I started
16:30 Wharton School and problems with swine flu
20:21 First encounters with entrepreneurship
26:16 Attempt to establish a bank
36:09 Starting the clothing company in Columbia
51:40 Incorporating YouTube into the business
55:16 Starting a marketing agency
59:46 YouTube channel blowing up and various ways monetizing it
01:05:31 Document, don't create
01:07:43 Is being a content creator a long-term plan?
01:14:12 10x is easier than 2x
01:19:05 What led Jeff to Serbia
01:23:03 Where & how I hire people?
01:30:18 How we came up with the name Figco
01:32:11 Outro
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By milan.musicAnother Bansko Nomad Fest alumni. Jeff Thelens is a serial entrepreneur and full time YouTuber born in Lansing, Michigan.
Starting his career at one of the most prestigious colleges in the United States (Wharton Business School), he ended up doing a short stint on Wall street before he decided to trade the corporate world for a life of adventures in Latin America.
After learning Spanish in Latin America he tried various businesses, from marketing agencies to clothing companies. He even tried making a bank at some point.
But he fell into YouTube almost by accident and ended up creating one of the most watched Spanish Language channels that teaches people about Digital Marketing.
Currently he is expanding his channel (The Fig Co.) into the English market with his Serbian team.
Chapters:
00:00 Intro
01:41 Song (Pukni Zoro)
05:03 What led me to Bansko?
07:08 What we do?
10:42 How I started
16:30 Wharton School and problems with swine flu
20:21 First encounters with entrepreneurship
26:16 Attempt to establish a bank
36:09 Starting the clothing company in Columbia
51:40 Incorporating YouTube into the business
55:16 Starting a marketing agency
59:46 YouTube channel blowing up and various ways monetizing it
01:05:31 Document, don't create
01:07:43 Is being a content creator a long-term plan?
01:14:12 10x is easier than 2x
01:19:05 What led Jeff to Serbia
01:23:03 Where & how I hire people?
01:30:18 How we came up with the name Figco
01:32:11 Outro