Welcome to the fourth podcast of Turn the Tide series by Facebook & BCG. This week, we dive into the Consumer Packaged Goods industry to analyze how marketers must make their brands digitally salient to accelerate growth in the post-COVID-19 world. As people turn to virtual experiences for every facet of their life, the CPG sector needs to orchestrate the supply chain management to meet demand variability and adapt to changing consumer behaviour. The episode shares actionable guidance on key challenges that brands are facing that digital can help resolve for a seamless transition from an offline to an online experience.