Struggling to find new readers and make sales? You might need to back up a few steps and think about how you're getting traffic.

The basics of book marketing are: turn the traffic you have into a captive audience, engage and connect with them, and ultimately convert them to loyal fans (and paying customers). Here are four ways you can borrow someone else's audience, connect with them, and start to build your own loyal audience.

(the great book on focusing on our customer's experience I mentioned is HERE) 

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