<p>Companies who want to maximize the customer experience need to embrace the absolutely necessary evolution of the Chief Marketing Officer role. Joe Welu explains how these changes will help you grow the lifetime value of the customer and your bottom line.</p>

Companies who want to maximize the customer experience need to embrace the absolutely necessary evolution of the Chief Marketing Officer role. Joe Welu explains how these changes will help you grow the lifetime value of the customer and your bottom line.

4 Ways the CMO Role Will Change

<p>The financial services industry is ever-changing as the market evolves and consumer expectations shift. Standing out – and winning – as a bank, lender, or credit union looks different today than once before. Join Total Expert Founder and CEO Joe Welu as he speaks with leaders across modern financial institutions and the methods that are helping them stand out from competitors while building a loyal customer base. You’ll walk away with leadership and innovation strategies you can put into action in your organization to help you drive growth and create customers for life.</p>

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The financial services industry is ever-changing as the market evolves and consumer expectations shift. Standing out – and winning – as a bank, lender, or credit union looks different today than once before. Join Total Expert Founder and CEO Joe Welu as he speaks with leaders across modern financial institutions and the methods that are helping them stand out from competitors while building a loyal customer base. You’ll walk away with leadership and innovation strategies you can put into action in your organization to help you drive growth and create customers for life.

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4 Ways the CMO Role Will Change

4 Ways the CMO Role Will Change