Everybody wants to rank for #highvolumekeywords. Who wouldn't want a huge amount of #traffic, #conversions, and #sales from #organicsearch? But not every #business can rank for #highvolumekeywords. Those super popular #keywords are way more #competitive, which means many more #sites are competing for the limited number of spots on the first page of the #SERP. So what can you do if you're a smaller #business with a less authoritative site?
Luckily, there’s a simple solution: adding long-tail, low-volume #keywords to your #SEOstrategy.
You know that the overall success of #SEO is closely related to #keywords.
Many #website owners use the #traditionalkeywordstrategy for boosting their site’s rank. They aim for #highvolumekeywords, write #content, and wait to show up on the first page of #Google. This #strategy can work, but it’s time-consuming, expensive, hard—and it can often come to nothing.
You have other options for your #SEOstrategy. Instead, you can focus on targeting low-volume keywords, especially long-tail #keywords.
According to #SearchEngineGuide, #Amazon gets 57% of its #sales while using the #longtailkeywords. I guess you’re about to realize why the #longtailkeywordstrategy seems to be more lucrative. With this tangible tactic, you can avoid tough #competition, and still attract #potentialcustomers.
Here are four ways to get into the heads of your #targetaudience and discover the right #lowvolumekeywords that will support your #SEOsuccess.
1. Get more out of user-generated #content and communities
User-generated #contentsites and #socialcommunities are two of the most fantastic #resources to find untapped #keywords. Because this is where people are less #targeted with the #content, but they’re covering a wide range of #keyword opportunities. This is where people go #online to get answers to their questions. If you can spend just a few hours at these #sites, you will easily understand what types of topics and questions your #targetaudience is interested in.
2. Look to #socialmedia for conversational language
When people need to get a piece of advice or recommendations, they often use #socialmedianetworks. On #socialmedia, people usually post their questions or problems using the same language they would if they were asking aloud. In order to reach your #audience, you need to know how your #customers talk about your subject, share their ideas, and interact with other #customers. To this effect, #Facebook, #Pinterest, and #LinkedIn are perfect places to uncover brilliant #lowvolumekeyword #ideas.
3. Pull #keywordideas from #YouTube
#YouTube has experienced explosive growth since launching in 2005. #YouTube currently counts 2 billion active #users every month that would show a 5% increase over 1.9 billion logged-in monthly #users. #YouTube is a goldmine of #keywordideas as people search differently on #YouTube. If you look around #YouTube, you’ll notice that #comments can be more useful and informational than published video data. It is one of the essential places to look if you want to find out what people talk about, how they’re talking about it, and what #keywords they use.
4. Talk to your #customersupportteam
When you are trying to generate new #keywordideas, talk to your #customerservice team as they present the front line of your #company. They deal with your prospects and #customers more than anyone else in your organization.
Your #customersupportteam can provide real-time insights with #commonquestions, #concerns, #issues, and #kudos your #customers are asking around your #service or #product.
Change the way you do #SEO with #lowvolumekeywords
#SEO can be tough. It is difficult to compete with the big #brands that have deep pockets and unlimited #marketing #resources for #highcompetitionkeywords. If you want to #boost your overall #SEO success, you should get inside the heads of your #targetaudience and #customers.