In this episode of the Growth Detectives show, host Chris Planeta discusses ways to determine what is missing on your website.

The first method is to simply ask people for feedback through calls, emails, or live chats.

Another method is to analyze what users search for on your site and identify any zero results.

Additionally, checking the filters used on product category pages can reveal combinations that yield no results.

Lastly, Chris introduces the concept of a fail option or a fail path, where users are given the opportunity to provide feedback or express any issues they encounter during their conversion paths.