If you focus only on top-of-the-funnel, you won't close any deals.

Lead nurturing further down the funnel is overwhelming, sure.

On this episode, I tell you all about 4 specific ways to nurture MQLs into SQLs.

What we talked about:

• Drip campaigns
• Email newsletters
• Event-based workflows
• Smart content

Check us out on Apple Podcasts here. And if you don't use Apple Podcasts, here's an alternative link.