You may not think of yourself as a story teller or you may not value that skill as a business asset if you have it; this episode uncovers the 4 ways you can use stories in your marketing and communications.

Key Points

• Stories Keeping Cultures Alive (3:58)
• Stories and Health & Safety (5:05)
• Stories for Glorification & Reminding: I'm a Habs Fan (6:40)
• Stories for Dreaming & Growth (8:55)
• Stories for Building Reputation (10:56)
• Pictures Tell Stories Too (12:03)

Also Mentioned:

• Tell Me a Story: Using Stories to Improve Occupational Safety Training by Elaine T Cullen: https://www.cdc.gov/niosh/mining/UserFiles/works/pdfs/tmasust.pdf
• Email me for help creating stories to help your business: [email protected]
• Episode 60 on visual PR: https://shows.acast.com/connections-coffee-confidence/episodes/overcome-content-shock-and-increase-sales-with-one-tweak
• Use your stories in social media efficiently: https://www.janicefogarty.com/create-your-social-media-content-strategy

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