Podcast advertisements have become a substantial vehicle for brands to reach consumers. It's been proven that 75% of podcast listeners not only pay attention to ads they hear on podcasts, but respond to calls to action after hearing them (according to Wordstream). This is extremely powerful. And if your podcast has a large audience, it could serve as the perfect platform for brands of all shapes and sizes to showcase their wares.

On Episode 41 of Pod Theory, I'm going to show you four ways you can works ads into your podcast so listeners hear them. If you land an advertiser, you want to ensure their ads are effective, your audience is engaging with them, and they serve the purpose of getting the advertiser new customers so they continue to do business with you. For this to happen, you want to make sure your ad is placed where listeners won't skip passed it.

I structured this episode a bit differently than past episodes of Pod Theory. To give you examples of how these four tactics work, I used actual ads that I've created so you get a feel for how it works. Whether you score a big ticket advertiser or exchange ad space with another podcast, getting the most traction from the ad content will help everyone in the long run.

What's your all-time favorite podcast ad? Connect with me on Twitter and fill me in. I'll tell you mine there, too.


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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production