In this episode, I decided to go the solo route and discuss an area of marketing & social media that I feel needs more publicity. I still feel that brands are using social media the same way they used newspapers & billboards back in the '90s. I think it really comes down to two reasons: 1. Fear of creativity 2. Lack of commitment. Many brands still opt for the old push strategy which I think adds no real value to the end consumer.

I really hope you enjoy the show.

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