<p>Customer loyalty is the holy grail of marketing. Join me as I explore Cult Brands—brands that command high levels of loyalty—and what any brand can learn from them. </p>

Customer loyalty is the holy grail of marketing. Join me as I explore Cult Brands—brands that command high levels of loyalty—and what any brand can learn from them.

#4: What Are Cult Brands?

If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director of research for The Cult Branding Company, as he digs deep to answer the questions that help businesses create durable and profitable brands that actually matter in the lives of their customers and employees. 

Find out more at makebusinessmatter.com

Business

Entrepreneurship

Marketing

If most businesses disappeared, nobody would care. The hard truth is that most businesses are replaceable in the minds of their customers and employees. Join host Aaron Shields, partner and director of research for The Cult Branding Company, as he digs deep to answer the questions that help businesses create durable and profitable brands that actually matter in the lives of their customers and employees. Find out more at makebusinessmatter.com

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#4: What Are Cult Brands?

#4: What Are Cult Brands?