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Share 4. Why DNA is a brand's lifeblood; it is the reason you say yes to things and the reason you say no.
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4. Why DNA is a brand's lifeblood; it is the reason you say yes to things and the reason you say no.
This week I am joined by ex marketing director of one of the most recognisable beauty brands on the planet, Benefit Cosmetics and now beauty entrepreneur in her own right.
Founder of The Blow, Phoebe Simmonds talks about the difference between a customer and your target audience, how events are not just for the people in the room and how building a brand DNA is the essential ingredient to create a brand that stands out and is relevant.
Website
Businesses discussed
Share the dignity, a charity working to end period poverty in Australia.
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By Big Ideas Tiny DetailsThis week I am joined by ex marketing director of one of the most recognisable beauty brands on the planet, Benefit Cosmetics and now beauty entrepreneur in her own right.
Founder of The Blow, Phoebe Simmonds talks about the difference between a customer and your target audience, how events are not just for the people in the room and how building a brand DNA is the essential ingredient to create a brand that stands out and is relevant.
Website
Businesses discussed
Share the dignity, a charity working to end period poverty in Australia.