Dear Global Leaders

#4 - Why great strategies fail abroad? Lessons from WALMART for Global Leaders


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🎙 Episode 4 : Why Great Strategies Fail Abroad: Lessons from Walmart

What if your next big global strategy - the one backed by months of planning, data, and board approval - was doomed before it even began?

That’s exactly what happened to Walmart in Germany, one of the world’s most expensive failed of business implementation abroad.

A story not about pricing or competition but culture, leadership, and the hidden rules of global business.

In this episode of Dear Global Leaders, I dive deep into why even great strategies fail when they cross borders and how you, as a global leader, can avoid the same mistakes with the 3 takeaways playbook I extracted

We’ll unpack:

  • How Walmart’s U.S. playbook clashed with German work culture.
  • Why “think global, act local” is easier said than done.
  • The real cost of ignoring cultural intelligence (CQ).
  • What today’s leaders must change to succeed across borders.


If you’re leading teams across markets, expanding globally, or building a truly international career this episode will help you translate strategy into results without losing cultural alignment.

Because in global business, success doesn’t always scale but market understanding does


Good listening!

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Dear Global LeadersBy Tiphaine Coste