Even though podcasting is an audio medium, you need to pay attention to the written components as well. Here’s a brief list of copy necessities for your podcast:

1. A title. Should be clear and engaging.

2. An excerpt or summary. The feature text below a post on a website, or on the podcasting app itself. This should grab attention, making individuals want to listen.

3. Show notes. The long form copy which can benefit your website’s SEO and give in-depth details about the episode.

4. Transcriptions. Makes your podcast more accessible for people in positions where they can’t listen.

Check out this article about podcast promotion on Come Alive Creative for more insight on growing your podcast.