They say the only constant in life is change - that couldn't be more true as a small business today. But you don't have to fear change and you don't have to go through it alone. Our guest today, Heather Thomson, is here to provide actionable support and guidance whether you are a local retailer, municipal leader, or proud local business supporter. 

In today's episode, Heather shares her expertise in consumer behavior to explore the ways in which consumers are adapting to the new normal that is pandemic life and how local businesses can respond as a result. We dive into how to leverage your municipal resources for help, how to take your business online, and how to rally local support around your community's local businesses. 

It's time to invest in your business today so you can ensure future longevity tomorrow.