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$40 Billion Deepfake Apocalypse Is Coming | Evin McMullen
As artificial intelligence agents become the dominant interface to the web, the question is no longer just “Who are you?” but “Who is acting on your behalf?”
In this episode of Endgame, Amanda Cassatt sits down with Billions Network CEO Evin McMullen to examine the rapid shift toward agent-mediated internet use. At the end of last year, roughly one in every 31 website visits was conducted by a non-human actor, up sharply from just one in 200 earlier in the year.
Increasingly, we are delegating our online activity to digital butlers.But delegation does not eliminate identity. It compounds it. Evin argues that we are moving beyond traditional KYC, Know Your Customer, into a new paradigm called KYA, Know Your Agent.
If AI agents are making payments, accessing age-gated services, or interacting with financial and government systems, they must be able to prove who they represent. Identity becomes inheritable, and agents must cryptographically demonstrate the human or organization on whose behalf they act.This reframes the identity debate.
The problem is no longer just login friction or platform data extraction. It is the structural need to bind autonomous systems to accountable humans. As armies of specialized sub-agents begin coordinating tasks across domains, payments, compliance, and trust all depend on pairing the person with the agent.
Ultimately, identity becomes the backbone of the agentic internet. As humans step back from direct interaction and software takes the wheel, sovereignty shifts from logging in yourself to equipping your agents with portable, provable credentials so they can act and sign on your behalf.
Timestamps
00:00 Introduction
01:25 Understanding Identity in the Digital Age
05:15 The Flaws of Current Identity Systems
09:59 Reimagining Identity Workflows
13:00 User Control and Data Ownership
14:30 Incentives and the Future of Identity
18:28 The Role of Crypto in Identity Management
22:27 Proving Human Identity in a Digital World
25:27 The Future of Agents and Identity
30:23 Navigating the New Digital Landscape
33:09 The Intersection of Technology and Regulation
View all episodes
By SerotoninAs artificial intelligence agents become the dominant interface to the web, the question is no longer just “Who are you?” but “Who is acting on your behalf?”
In this episode of Endgame, Amanda Cassatt sits down with Billions Network CEO Evin McMullen to examine the rapid shift toward agent-mediated internet use. At the end of last year, roughly one in every 31 website visits was conducted by a non-human actor, up sharply from just one in 200 earlier in the year.
Increasingly, we are delegating our online activity to digital butlers.But delegation does not eliminate identity. It compounds it. Evin argues that we are moving beyond traditional KYC, Know Your Customer, into a new paradigm called KYA, Know Your Agent.
If AI agents are making payments, accessing age-gated services, or interacting with financial and government systems, they must be able to prove who they represent. Identity becomes inheritable, and agents must cryptographically demonstrate the human or organization on whose behalf they act.This reframes the identity debate.
The problem is no longer just login friction or platform data extraction. It is the structural need to bind autonomous systems to accountable humans. As armies of specialized sub-agents begin coordinating tasks across domains, payments, compliance, and trust all depend on pairing the person with the agent.
Ultimately, identity becomes the backbone of the agentic internet. As humans step back from direct interaction and software takes the wheel, sovereignty shifts from logging in yourself to equipping your agents with portable, provable credentials so they can act and sign on your behalf.
Timestamps
00:00 Introduction
01:25 Understanding Identity in the Digital Age
05:15 The Flaws of Current Identity Systems
09:59 Reimagining Identity Workflows
13:00 User Control and Data Ownership
14:30 Incentives and the Future of Identity
18:28 The Role of Crypto in Identity Management
22:27 Proving Human Identity in a Digital World
25:27 The Future of Agents and Identity
30:23 Navigating the New Digital Landscape
33:09 The Intersection of Technology and Regulation