Enterprise Sales Show

#40 Calling High Part 2


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How do you navigate a complex organisation, find the Economic Buyer and ‘call high’?
• Intense research you must find ‘The hook’ – use the annual report, news feeds to bring you ‘line of sight’.
• You need to bridge the gap between your current knowledge and the insight required to gain C level dialogue.
• Ask yourself – who is going to gain or lose the most due to your deal?
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Enterprise Sales ShowBy Adrian Evans