S&G places an emphasis on doing good and having fun, especially with sustainably made products and socially responsible business practices. The company's eucalyptus lyocell bedding uses up to 96% less water to make than cotton sheeting, and uses no insecticides or pesticides. The company also plants a tree for every order – planting nearly 20,000 trees in the US from 2019 sales alone – and regularly donates to causes that their community cares about, like the $40,000 S&G recently contributed to COVID–19 emergency relief in Colorado. As a millennial and an inaugural member of Good Business Colorado, Colin also regularly lobbies for progressive issues and causes with a group of over 200 progressive CO business owners.