Think of the last really bad meal you ate. 

Odds are, it was at a restaurant that you stumbled into. It just happened to be in the neighborhood, or at the airport, or close to the hotel. 

Had you researched it and read the negative reviews, you’d have avoided that awful meal. 

There’s a reason why sites like Yelp exist.

Because the collective power of the voice of the customer is immense. 

Brad Rosen was on the B2B Sales Show podcast recently and talked all about

• Buyer intent, and how you can use it to fuel your growth.
• What buyer intent actually means for your company.
• How buyers actually do business in this day and age.

To hear this episode and many more like it, subscribe to The B2B Sales Show on Apple Podcasts or listen here.

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