How to create hybrid Women’s collections to revolutionize the Outdoor and Fashion Markets? Women need clothes that are practical, useful and aesthetic at the same time. Today, women's collections of outdoor brands are variations on men's collections and are sorely lacking in femininity and aestheticism. Conversely, the women's collections of fashion brands are based on a lot of aesthetics and very little function. In this podcast, Emilie Fontaine, Fashion Designer at Paris Alpine Studio brings her female gaze to design women's collections in Outdoor and Fashion. She explains how to create personalized solutions and enable brands to stretch their territories of expression in the fashion and outdoor markets designing inspiring and beautiful products with a focus on performance and utility for women.

Language of the Episode : FRENCH.

My guests on the podcast of 2Goodmedia is Emilie Fontaine, Fashion Designer and Member of @parisalpinestudio a collective of creative agencies making the conjunction of 2 inspirational worlds :  Paris Fashion and the French Alps Outdoor creative worlds.

Fashion x outdoor opportunities for women's collections

Today, women's collections of outdoor brands are variations on men's collections and are sorely lacking in femininity and aestheticism. Conversely, the women's collections of fashion brands are based on a lot of aesthetics and very little function.

For Émilie, there is a balance to be found in order to offer "smart" collections to women: smart in their aestheticism, but also in the choice of materials to allow clothes to be modular according to the time of day. This need for hybridity in women's wardrobes is undeniable: women need clothes that are practical, useful and aesthetic at the same time.

The Collective Paris Alpine Studio co-creates and brings their Fashion gaze and exclusivity to create new brand territories for Outdoor apparel and footwear brands.

Paris Alpine Studio takes the form of a collective of creative agencies, each one of them bringing their culture and a specific expertise :

1. Ludovic Alban and Emilie Fontaine, co-founders from Paris Phoenix Studio, Luxury & Paris Fashion cultures with an expertise on Menstyle
2. Grégory and Jonathan Pessey from Jonathan & Fletcher, the Outdoor & French Alps Valley culture and Performance apparel expertise
3. Julien Traverse and Basile Lapray from All Triangles, the performance Footwear expertise

Discover the Full Article on https://2goodmedia.com/podcast/ 

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Vous pouvez contacter Émilie Fontaine via son site internet https://parisphoenixstudio.com/paris-alpine-studio/ ou directement via sur Linkedin : @parisalpinestudio ou @Emilie Fontaine.

I am Delphine Souquet, the Founder of 2Goodmedia, visit me on https://2goodmedia.com and Instagram @2goodmediato know more about all my projects and reportages with Creatives and entrepreneurs : Designers, Agencies, Artists talking about their creative process and running a successful business.

Language of this Episode : FRENCH. The interview is always in the original language of the interviewee to hear the direct voice of people that shape the Art and Fashion industry today. The transcript is translated in 3 languages on our website 2goodmedia.com.

For comments, questions, or speaker ideas, please e-mail me at : [email protected]

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