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#40 - From Bench to Buy-In: How Real Innovation Wins the Market
🎙️ Guest: Ali Glaser | Antibody Discovery & Cell Therapy Automation Strategist
🎧 Hosts: Mike Ouren & Sura Hadi
📺 Series: Science Means Business
"You can’t innovate in a vacuum." - Ali Glaser
In this episode, Ali Glaser shares field-tested lessons from the frontlines of lab automation, platform adoption, and scientific product strategy. From custom ClonePix setups to dead-cell disasters, we unpack why tools get abandoned, how to prevent it, and what makes a product truly usable in real labs.
🧠 What You’ll Learn:
- The hidden reasons scientists abandon expensive tools
- What customer-centric sales teams ask before the demo
- Why upstream/downstream compatibility trumps flashy features
- How bad onboarding can sink great innovation
- The real cost of skipping UX in life science automation
☕ Whether you’re building, buying, or pitching automation—this episode is a reality check.
🎧 Subscribe for new episodes weekly → / @helicalbrew
📩 Want to be a guest? Email us: [email protected]
📍 TikTok, Shorts & more: @helicalbrew
⏱️ EPISODE CHAPTERS - NAVIGATE THE EPISODE
00:00 – Intro & Cold Open
00:28 – Meet Ali Glaser
03:35 – Science vs. Business Thinking
04:48 – “You Can’t Innovate in a Vacuum”
07:48 – One-Offs, ROI & Internal Buy-In
10:38 – Career Journey: DIY Lab to Field Scientist
14:48 – Vendor Advocacy & Black Box Systems
16:32 – Tech Rollout: MVPs & Early Users
20:27 – Platform Adoption: What Really Matters
24:49 – Ecosystem Fit: Bandwidth, Labware & More
27:44 – Future-Proofing Scientific Tools
30:37 – When Automation Goes Sideways
33:21 – Empathy, Buy-In & Customer Trust
35:15 – MacGyver Moments in the Field
40:46 – Design-Build-Test with Customers
42:30 – Listening for Real Pain Points
43:45 – Upstream/Downstream Sales Fluency
45:18 – Python in the Modern Lab Stack
46:41 – Biology + Engineering Collaboration
48:32 – Picks of the Week
52:46 – In-N-Out vs. Shake Shack
54:05 – Wrap-Up & Where to Find Ali
🔗 Connect with Ali Glaser
LinkedIn: / alison-ali-glaser-025a477
📌 SHORTS (Grab Quick Highlights)
▶️ • Don’t Skip These Questions Before Buying L...
▶️ • When Robots Crash and Grippers Snap: Why P...
💬 "Ask better questions. Build better adoption. Don’t let your robot crash at 6 PM."
#HelicalBrew #ScienceMeansBusiness #LabAutomation #BiotechOps #ScientificLeadership #FacilityDesign #CapitalStrategy #AutomationRecovery #BuiltToFail #PodcastClip #LabCulture #viralshorts #viralreels #biotechstartups #biotechinnovation #sciencepodcast #scienceandtech #podcastclips #podcastshorts #viralvideos
View all episodes
By Sura Hadi | Mike Ouren | Elizabeth Rodziewicz🎙️ Guest: Ali Glaser | Antibody Discovery & Cell Therapy Automation Strategist
🎧 Hosts: Mike Ouren & Sura Hadi
📺 Series: Science Means Business
"You can’t innovate in a vacuum." - Ali Glaser
In this episode, Ali Glaser shares field-tested lessons from the frontlines of lab automation, platform adoption, and scientific product strategy. From custom ClonePix setups to dead-cell disasters, we unpack why tools get abandoned, how to prevent it, and what makes a product truly usable in real labs.
🧠 What You’ll Learn:
- The hidden reasons scientists abandon expensive tools
- What customer-centric sales teams ask before the demo
- Why upstream/downstream compatibility trumps flashy features
- How bad onboarding can sink great innovation
- The real cost of skipping UX in life science automation
☕ Whether you’re building, buying, or pitching automation—this episode is a reality check.
🎧 Subscribe for new episodes weekly → / @helicalbrew
📩 Want to be a guest? Email us: [email protected]
📍 TikTok, Shorts & more: @helicalbrew
⏱️ EPISODE CHAPTERS - NAVIGATE THE EPISODE
00:00 – Intro & Cold Open
00:28 – Meet Ali Glaser
03:35 – Science vs. Business Thinking
04:48 – “You Can’t Innovate in a Vacuum”
07:48 – One-Offs, ROI & Internal Buy-In
10:38 – Career Journey: DIY Lab to Field Scientist
14:48 – Vendor Advocacy & Black Box Systems
16:32 – Tech Rollout: MVPs & Early Users
20:27 – Platform Adoption: What Really Matters
24:49 – Ecosystem Fit: Bandwidth, Labware & More
27:44 – Future-Proofing Scientific Tools
30:37 – When Automation Goes Sideways
33:21 – Empathy, Buy-In & Customer Trust
35:15 – MacGyver Moments in the Field
40:46 – Design-Build-Test with Customers
42:30 – Listening for Real Pain Points
43:45 – Upstream/Downstream Sales Fluency
45:18 – Python in the Modern Lab Stack
46:41 – Biology + Engineering Collaboration
48:32 – Picks of the Week
52:46 – In-N-Out vs. Shake Shack
54:05 – Wrap-Up & Where to Find Ali
🔗 Connect with Ali Glaser
LinkedIn: / alison-ali-glaser-025a477
📌 SHORTS (Grab Quick Highlights)
▶️ • Don’t Skip These Questions Before Buying L...
▶️ • When Robots Crash and Grippers Snap: Why P...
💬 "Ask better questions. Build better adoption. Don’t let your robot crash at 6 PM."
#HelicalBrew #ScienceMeansBusiness #LabAutomation #BiotechOps #ScientificLeadership #FacilityDesign #CapitalStrategy #AutomationRecovery #BuiltToFail #PodcastClip #LabCulture #viralshorts #viralreels #biotechstartups #biotechinnovation #sciencepodcast #scienceandtech #podcastclips #podcastshorts #viralvideos