“It's not that hard to make a change is it? Just bend down and pick it up!” That’s what Erik Ahlström, founder of plogga.se and plogging itself, told us in this 20 minute interview.

Plogga is an environmental and health movement with a very special and fun approach, that started in Sweden in 2016. 'Plogging’ comes from a combination of the Swedish word for ‘pick up’ - ‘plocka upp’ - and jogging.

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