When it comes to design, simple is not bad; simple is good. Amber Christian of Wonderly Software Solutions has worked really hard at making her product Bella Scena simple to use, and she joins the show to discuss a design process few people are talking about and even less are doing: Human Centered Design. She shares some practical applications of Human Centered Design, how continuous integration (CI) can save your developers tons of time, lessons she learned in the ERP world, what to do when you receive contradictory pieces of feedback from your users, and the pros and cons of bootstrapping a business.