Online marketing expert Jason Harward joins us one more time to talk about his one million dollars in one day Black Friday challenge. Find out if he made it on this episode of Smarter Destiny.
0:40 The one million dollars in one day challenge2:05 The previous days5:20 The warning / Poor user experience6:40 The solution8:30 The process / Facebook ad spending11:15 The spending / How much it all cost13:30 The back-end issues/problems / Problems after the fact15:20 The warehouses/containers18:10 The runup to the big day19:10 ClickFunnels19:45 Making adjustments23:25 Traffic sources24:05 The biggest question / Will it work? / Will Facebook spend the money?26:00 The hunch / The theory / The competition28:35 The budget / Budgeting29:45 Ten minutes to midnight32:10 The final count / The midnight count / The big reveal33:35 The main factors / All about the decisions34:50 The team36:00 Retargeting38:20 The traffic on Black Friday41:35 Inventory47:25 The lessons52:00 Staying motivated55:20 The six-hour car race