Jeremy is the Co-founder of Nice Drinks, who have disrupted the wine industry with a canned wine drink. Before starting Nice, Jeremy was the Head of International Markets at Propercorn, supporting their international expansion.

Round 1: Why Jeremy started Nice and where the idea came from. How to innovate without disrespecting tradition.

Round 2: The challenges of questioning strongly ingrained consumer behaviour around drinking.

Round 3: The thought process behind the ‘Nice’ brand.

Final Round: The dangers of polarisation, cancel culture and wokeism.

Check out Nice: https://nice-drinks.co.uk/