Join us as we explore the journey of Dylan and Joey from Underdog, a innovative energy drink brand, discussing their product development, marketing strategies, challenges in manufacturing, and insights into building a successful beverage company in a capital-intensive industry.

00:00 The Birth of Underdog Energy

02:59 From Clothing to Beverages: A Journey

05:37 Formulating the Perfect Drink

08:36 Challenges in Production

11:47 Marketing Strategies and Community Building

14:49 Navigating TikTok and Live Selling

32:19 Navigating Shipping Challenges in Beverage E-commerce

35:47 Innovative Product Development: Pouches and Beyond

40:15 The Impact of Reviews on Food and Beverage Brands

43:02 Relaunching Apparel: A Complementary Strategy

43:57 Fundraising in the Beverage Industry: Challenges and Strategies

49:26 The Importance of Passion and Vision in Entrepreneurship

51:30 Surviving the Long Game in CPG

54:53 The Role of Capital in Scaling a Beverage Brand

Connect with Our Guests

Website

Instagram

TikTok

LinkedIn

Connect with the Hosts

👤 Jimmy Feeman – Linktree

👤 Daniel Yarzagaray – LinkedIn