What does it look like to build a DJ brand that lasts 40+ years, and still feels fresh, human, and in demand?

In this episode of Engage Your Brand®, I’m joined by Marz (Marcellus Lawhorn), owner of Charizma Entertainment, to talk about marketing that actually works in the event industry, especially when you’re building longevity, not just chasing the next trend.

Marz shares how Charizma books 80% referral-based leads, why relationships + consistency are the real “secret sauce,” and what it means to lead as a team builder (not just a business owner). We also pull back the curtain on Charizma’s website redesign journey, why the right brand should feel like a warm chocolate chip cookie, and the leadership mindset that keeps a business strong through every season.

Key Takeaways:

• Why referrals + reputation can become your best marketing channel
• Marz’s “secret sauce” for client communication: ask what, not why
• The value of transparent pricing (and how it shortens the sales conversation)
• How to build a brand people recognize: consistency in visuals, messaging, and values
• Business growth advice Marz wishes he knew earlier: learn the numbers + get coaching
• A leadership reminder every owner needs: don’t let loyalty become a liability
• How to choose the right designer or creative partner: start with “Do I like and trust this person?”
• And if you want your marketing to feel more like you (and less like you’re “selling DJ services”)… this episode is your sign to hit play.

Listen now and take notes, especially if you’re ready to tighten your brand, clarify your marketing, and build a business that lasts.

Resources mentioned

• Charizma Entertainment on Instagram: @charizma_entertainment
• Marz on Instagram: @charizmamarz
• Charizma on Facebook: CharizmaEntertainment
• Marz on Facebook: marz.charizma
• Website: doyouhavecharizma.com