<p>Whether you’re thinking of expanding to a different region, reaching a new audience in the same marketplace, or launching your brand for the first time learn from a giant like GE what not to do and how to ensure a positive introduction to a marketplace.</p>

Whether you’re thinking of expanding to a different region, reaching a new audience in the same marketplace, or launching your brand for the first time learn from a giant like GE what not to do and how to ensure a positive introduction to a marketplace.

40 - Nice to meet you: How knowing your audience will ensure an effective introduction to the marketplace - the GE in Mexico story

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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40 - Nice to meet you: How knowing your audience will ensure an effective introduction to the marketplace - the GE in Mexico story

40 - Nice to meet you: How knowing your audience will ensure an effective introduction to the marketplace - the GE in Mexico story