What are the key pages you should have on your website? These will be displayed on your main navigation bar. The home page is of course there, but did you know the 'About' page is one of the most highly-trafficked pages on most websites? Many people often seem to do this as an afterthought but given the traffic it attracts it is a good idea to spend time on it! When setting it up, you should have the benefits to the user above the fold (above the point where people need to scroll down). The next part would be any social proof such as statistics or people you have helped. Put any biographical information right down at the bottom - from a visitor's point of view this is the least important part.