Listen in as I talk with my long-time friend and colleague Jason McCracken about all things e-commerce, customer loyalty ... and a little about Hollywood too! Director of Product at American Express, Jason generously shares just how to drive customer behavior in the direction YOU want it: headlong into sales.

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The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.