We're back for part two of our series featuring Matt Compton. Margaret, Byran, and Matt continue their discussion about buyer friction and buyer enablement. They explore the importance of putting yourself in your buyer's shoes and maintaining clean intention throughout the sales process. They also discuss why it's important to have someone on your team dedicated to buyer enablement. For more information on how Filo can help your team reduce buyer friction, visit https://www.filo.co/.