Today, on the Early-Stage Founder Show, I’m talking with , the co-founder of , a SaaS tool that looks at browser, email, and other data to make it easy for you to personalize your marketing to give every user the right message. In our chat, we dive into why personalization is so important, how to get started, and Shai shares some advanced tactics he has experimented with that are sure to improve your conversion rates. If your website is serving all of your visitors the same, generic content, then this is the episode for you.