Welcome back to another episode of Podcast Growth University—a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with more than 1,200 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 2,000 podcasts, so best believe that Kevin knows what he is talking about.

Some people find new podcast shows by exploring top podcasts on Spotify or Apple Podcasts. But you can’t discount the fact that many, if not most, new listeners will come from digitally stumbling upon your content. Today Kevin talks about the power of social media when it comes to using it as a marketing strategy to be discovered by potential listeners. But also keep in mind that social networks are a dialogue, a way to engage your podcast audience beyond the podcast itself and, importantly, for them to engage with you. Social media is a two-way street.


If you want to learn more about podcasts, reach out to Kevin:

IG: https://www.instagram.com/neverquitkid/
LinkedIn: https://www.linkedin.com/in/kevin-palmieri-5b7736160/
Email: [email protected]

Need help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/

Free 30-minute call with Kevin: https://bit.ly/3E0ieM0


Show notes:
[1:23] Podcast statistics
[3:36] Credibility
[4:19] You’re consistently adding value
[4:24] Social media allows your potential listeners to self-identify
[5:41] You get to be behind the scenes with your audience
[9:30] Social media helps you relate to your audience
[10:40] Amy Cothren from the Mom: In-Process podcast shares her experience with Kevin and the NLPS team
[12:52] Don’t just post social media content; engage
[14:15] Buckets of podcast listeners
[18:25] Promise and over-deliver
[21:29] Outro

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