Hello and welcome back to the latest episode of the Isabella Sanchez Podcast!

I have two questions for you today:

1. Are you struggling to get applications and land clients?
2. What came first: the chicken or the egg?

If your answer to the first question is “YES!”, then stay tuned to see the second question’s relevance.

I’m asking this because the same type of question can be posited in the business world: what comes first, the product or the client?

You might think the order is product first, client second, but that is WRONG.

Focusing on what product you want to sell is the worst way to get leads to see the value and get clients consistently!

What really matters is focusing on the person you’re selling to. NOT the product you want to pitch.

When you think about the client you want to work with, and the core problem and result they’ll have, your marketing strategy will come easily. And most importantly? It will actually work for you.

I dive into the client-focused vs. product-focused dilemma during this episode, so let’s get into it shall we?

As always, be sure to follow my Instagram @TheIsabellaSanchez for more helpful content, and of course, lot’s of fun too!

AND I have a FREE COURSE happening from July 25-29 called Warm Up Your Audience. You’ll learn how to warm up your audience and turn more leads into dream clients.

It will eventually be sold for $997, but now you can join for FREE. Click here to sign up and reap the benefits! I can’t wait to see you there. 

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