James Fitzgerald, founder/director of OPEX Fitness, has over 20+ years of experience when it comes to coaching. This episode is special to me because we talk about the craft itself with a lens that really illuminates what it means to be a coach. I wanted to understand how he organizes his thoughts, views the integration of systems, and structures high-level thinking. If you’re a coach, you do not want to miss this episode. If you’re an athlete, you’ll walk away with a whole new appreciation for the level of depth that goes into coaching.

Show Notes:

• (6:00) – Before Opex was founded in 1999
• (9:12) – Making an impact on fitness
• (10:31) – Becoming an original artist
• (13:45) – Drive, patience, introversion, execution at the right time
• (15:06) – Technician to Craftsman to Master
• (18:02) – Becoming knowledgeable about the integration of everything
• (21:08) – True depth & influence of coaches
• (24:09) – Why do individuals need fitness coaching
• (33:07) – How James organizes his mind and views systems
• (36:30) – Using writing to organize your thoughts
• (37:15) – Thoughts
• (42:06) – Note-taking on your phone
• (46:35) – Awareness
• (48:33) – Relationship between a coach and client
• (53:50) – Fitness delivery vs science education
• (56:03) – Plus, minus, equal learning theory
• (1:00:08) – How does the OPEX model work
• (1:02:16) – Business systems
• (1:07:26) – Start with why
• (1:15:30) – Providing value — what does it mean?
• (1:17:20) – Defining your priorities
• (1:21:18)  – Inner narrator
• (1:23:18) – Intuition
• (1:24:18) – Functional bodybuilding

How to connect with James:

Website: http://opexfit.com
Instagram: @jfitzopex
Facebook: Facebook

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