This week sit down and discuss the paradox of niching down for freelancers and business owners because we come at niching down from a different perspective than gurus.  We discuss why freelancers trying to niche down too soon backfires on them, and the three things you need to have dialed in before deciding on your niche.  Plus, we chat about the big struggles business owners run into when niching down their offers, messaging and ideal customer and give actionable advice on how they can dial this in to speak directly to their perfect customers. 

In this episode we discuss:

-If you need passion to succeed in a niche?

-How Nick has changed his med spa offer after feedback from biz owners

-Why trying to solve too many problems confuses a customers 

-The 3 elements of a perfect niche for freelancers 

-What Alex learned from Dan Kennedy about dialing your messaging 

-Why talking to on zoom customers is the most overlooked market research

-The 1 BIG thing freelancers and biz owners do that repels sales

-How niching down builds your authority and reputation

Connect with Nick: -Facebook: https://www.facebook.com/profile.php?id=100000071772126 -Twitter: https://twitter.com/NickBrowne_ Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm -YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/