The Scrooge Story Strategy

• Dickens' insight: People are moved by stories, not statistics
• A Christmas Carol changed public opinion and led to real policy changes

The Scrooge Story Strategy - Three-Part Framework:

1. Look Back
   • Show where we've been
   • Create nostalgia and hope
   • Demonstrate change is possible
2. Look Down
   • Highlight current challenges
   • Create a sense of urgency
   • Show what's being lost
3. Look Forward
   • Paint a picture of what's possible
   • Illustrate what's at stake
   • Show a path to a better future

Action Steps for Storytelling:

• Identify the emotional core of your issue
• Collect powerful stories from your district
• Create a compelling vision specific to your community
• Practice telling stories in under two minutes
• Focus on real experiences that resonate

Bottom Line:

• The goal is to show people how to be part of something better
• Start with stories to change minds
• Show reflection, reconsideration, and a path to better future

Refer to the accompanying one-page PDF for more tips on using storytelling to persuade.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com.