Scale and Fail

4000 Cold Emails bis zum Erfolg - Sophie Defauw S&F #9


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0:00 Raising 1.000.000 € for TUM Boring

10:11 Main learnings from TUM Boring

13:48 Sophies first startup: An alcohol free gin

17:21 Learnings from 4000 cold outreaches

22:50 How they gained conviction that their gin is good

27:59 Why alcohol free beverages are a great business model

30:10 Kickstarter campaign to measure the product effectivness and raise early money

39:00 Entrepreneur First and the start of AthleteIq

50:39 How Sophie won pitch competitions and how to pitch different.

1:01:39 A pitch of AthleteIq as an example.

1:09:19 Why did Sofie move back from London and San Francisco to Munich.

1:13:23 Sophies TEDx Talk.

1:16:01 Sophie qualified for the Olympics in windsurfing and suffered from a career ending injury.

1:21:37 How Sophie dealt with the injury mentally.

1:24:54 Sophies biggest learning on her entrepreneurial journey.


Sophies LinkedIn: https://www.linkedin.com/in/sophiedefauw/My LinkedIn:https://www.linkedin.com/in/lennart-kehrberger/


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Scale and FailBy Lennart Kehrberger